How does supporting artisans around the world simultaneously help support sustainability? As the holiday season and Black Friday are coming up, what are some things we should keep in mind to help us be able to shop more ethically and sustainably?
Sharing her wisdom with us here is Liza Moiseeva, Co-Founder of the leading Fair Trade social enterprise subscription box company GlobeIn. Due to the popularity and great success of the company, they’ve been able to invest millions of dollars in artisan communities over the past few years alone, helping to alleviate poverty through empowerment.
Let’s dive in.
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[2:28] What got Liza into social entrepreneurship and sustainability.
[4:07] What inspired Liza to work with artisans around the world.
[4:54] Kaméa: “How do you go about establishing your relationships with the artisans and makers around the world?”
[6:01] Liza on her most touching memories from her travels connecting with the artisans they work with.
[8:20] Kaméa: “How does the consumer know whether the businesses are responsible for ethical production, or if all of the middle men in the supply chain are responsible?”
[9:46] Liza: “The transparency part is extremely important. I don’t think any brands are perfect, but I think if the brand is willing to share information with their audience, it shows that the brand actually cares.”
[14:33] Kaméa: “What do you think has been key to GlobeIn being able to reach such a large audience to be able to support your artisans?”
[14:58] Liza: “I think it’s okay to be okay with slow growth… Slow growth, relentless testing, and listening to your consumer.”
[15:37] Kaméa: “How do you think supporting artisans around the world can also support environmental issues or sustainability?”
[18:37] Liza talks about the power of consumerism as it revolves around Black Friday.
[22:29] Liza’s advice on how to shop mindfully this holiday season.
[24:18] Kaméa: “What do you think we need most in our world today to work toward a more just, harmonious, and thriving planet?”
[25:07] Liza’s tips for someone who is just getting into the sustainability and social impact space.
KEEP IN TOUCH
- Website: globein.com
- Instagram: @globeinworld
- Twitter: @globein_world
- Facebook: @globein
- Pinterest: @globein
- YouTube: @globein
Words of inspiration: “Every time you spend money, you’re casting a vote for the kind of world you want.” — Anna Lappe
Health tip: “I love to walk.”
Green tip: “I try not to purchase anything that isn’t ethically made, especially when it comes to my clothing.”
Element of hope: “Individual people and smaller brands who really stand up for their values, so now bigger brands are realizing they have to do the same.”
Words of Wisdom: “Individual choices matter hugely. And talk to your friends and family.”